For those English Tea Rooms which receive a Highly Recommended or Recommended rating, Joe issues the tea room with a certificate and window sticker, as pictured below.
The English Tea Rooms which are awarded a Highly Recommended rating, an offer is made for a formal presentation whereby photographs are taken and then a press release is issued nationally to promote the tea room. In addition to this, Joe funds, entirely out of his own pocket, a social media advertisement promoting tea room.